Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. Salespeople make everything sound great, which makes buyers skeptical. They put pressure on buyers to act. It’s not an enjoyable experience for many.

Paid Search Agency 127

Paid Search Agency Ads Effectiveness CTR 127

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

Paid Social Agency 141

Paid Social Agency Paid Search Agency Social Media Ad Agencies 141

Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP. Cultivate Award.

Advertising Agencies 139

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 139

Sprout Social

MARCH 29, 2021

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. A staggering three-fourths of all marketers run paid social campaigns. Paid social gives your business guaranteed reach. The reality, though?

Paid Social Agency 122

Paid Social Agency Paid Search Agency Ads Effectiveness 122

Marketing Insider Group

DECEMBER 6, 2022

Studies have shown that half of Americans would switch to support a company that supports a cause they believe in over one that doesn’t. Community members will feel good about supporting your business when you support charities in your area. Be personable on social media. Get involved in philanthropy.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Paid Social Agency 128

Paid Social Agency Social Media Media Tips 128

Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation. What Services Do B2B SaaS Marketing Agency Offer?

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Social Agency 52

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. – Kate Istead, Head of Operations, Giraffe Social Media.

Paid Social Agency 143

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 143

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

Paid Search Agency 122

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 122

SocialPilot

JULY 12, 2024

What all gets covered in social media analytics, you ask? The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Setting Social Media Goals: Finally, the most crucial one is your social media goals. Get a 14-day free trail 2.

Social Media 116

Social Media Analytics Cost per Acquisition Media 116

Marketing Insider Group

MARCH 17, 2025

AI-powered chatbots and automated email campaigns also allow brands to provide real-time customer support, nurture leads, and increase engagement without requiring a massive team. Behind-the-scenes videos and company culture clips help humanize your brand, while explainer videos simplify complex products or services in an engaging way.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

The Point

AUGUST 25, 2022

Most CPL publishers and other lead generation companies won’t even promote live events. At our agency , we generally recommend live Webinars only as part of a client’s lead nurture or customer marketing or partner marketing programs, where there’s already a relationship and a measure of brand recognition. .

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. What do social media management services include?

Work Management 98

Work Management Marketing Management Paid Social Agency Advertising Agencies 98

Digilant

AUGUST 18, 2022

Organic posting remains a smart online travel advertising tactic to build relationships, inspire customers, engage at different buying stages, and provide personalized customer service and support. That’s where paid social media advertising comes into the equation. Divide posts into “organic” and “paid” buckets.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Martech

MARCH 7, 2025

consumers said the best way for a company to respond to tariff price hikes is to cut executive pay. Source: DKC Analytics Dig deeper: 3 reasons your paid social ads arent converting (and how to fix them) The post 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB appeared first on MarTech.

Spending 115

Spending Advertisements Advertising Paid Search Agency 115

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. , 2023 looks like a tough year for marketing budgets.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 294

The Point

OCTOBER 29, 2021

It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Responding to those specific companies, by name (“Hey Google! Contact Us Pages. Lead Nurturing.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

FEBRUARY 3, 2022

And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. A marketing strategy: Defines how your company will grow by finding, converting and retaining new customers. What exactly is a marketing strategy?

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Contently

DECEMBER 29, 2022

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy.

Top of Funnel 209

Top of Funnel Enterprise Management Paid Social Agency Work Management 209

Marketing Insider Group

APRIL 12, 2021

What paid channels do they use? The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Image: CMI.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

Choozle

JANUARY 28, 2025

Paid social, programmatic advertising, and search should be integrated into a cohesive approach to maximize audience reach and campaign performance. Author: Tina Starr Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management.

Paid Content 64

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 64

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Scoring 31

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 104

Social Media Social Marketing Media Planning 104

Webbiquity

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Content Focus Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Paid social lets brands align with this momentum through trending hashtags, influencer content, and in-feed video.

Paid Content 68

Paid Content Search Marketing Advertising Agencies Social Marketing 68

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. Social Network-Specific Tools.

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” But that’s not the only benefit.

Paid Content 114

Paid Content Paid Search Agency Paid Social Agency Social Marketing 114

Webbiquity

MAY 20, 2020

Those figures are based on the 456 total responses from B2B marketers in a variety of industry segments and companies of all sizes. 86 respondents are in companies with 1,000 or more employees. Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut.

Event Marketing 233

Event Marketing Marketing Budget Creation Planning Peer-to-peer 233

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. 3 Ways to Build a Better Agency-Client Relationship.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Brandwatch Marketing

SEPTEMBER 21, 2022

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. Facebook Insights. It displays detailed metrics about your posts and the engagement they earn.

Social Media 98

Social Media Paid Social Agency Analytics Tools 98

SocialPilot

JULY 24, 2024

These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) OR … I could choose to focus exclusively on those marketers shown to be researching marketing agencies. My argument: no, you wouldn’t. . No, they won’t.

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145