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Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]

Convince & Convert

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. You’re not alone. Another 22.57 percent say slightly mature, and 9.09

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How to Make Sure You Hire the Right Person for the Job

Webbiquity

Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. It makes sense to hire someone who isn’t just skilled, but who you also seems personable and collaborative. Contributed post. You’re not hiring a friend, but you do want someone who will fit in with your team.

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How to Build Your Personal Brand: 7 Helpful Tips and Ideas

Marketing Insider Group

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity

It offers a way to enhance marketing efforts with better personalization, automation, and customer insights. Content Personalization: It tailors content to meet the specific needs of each visitor, enhancing their experience and boosting engagement. Additionally, these tools facilitate personalized lead nurturing campaigns.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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THE Email Marketing Checklist to Boost ROI

SendX

Never Use All-Caps Have you ever noticed that when a person uses all-caps in an online forum, even if it is one small paragraph or two quick sentences, people often get offended by it? Your voice communicates your company’s personality; it's who customers "hear" when they read your copy. Etiquette 12. This happens in emails also.

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What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This information is invaluable as brands strive to create more personalized and meaningful experiences. The result is more personalized and effective marketing strategies.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

What you’ll learn: How AI-driven personalization drives engagement and conversions Proven tools to optimize your website and sales funnel Real-world strategies to unlock the untapped potential of your content Don’t miss this chance to future-proof your digital strategy.

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Whats Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. AI and automation are currently transforming the way sales and marketing teams operate.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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The Definitive Guide to Account-Based Experience

Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail. ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. How to use personalization to connect with target accounts. Let’s introduce gifting.

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The Retailer’s Guide to Marketing Data

Techniques to build personalized campaigns & find the best prospects. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.