Martech

AUGUST 8, 2024

The allure of a personalized shopping experience is undeniable. Unsure of what to choose, a personal shopper comes up to you. When it comes to outstanding customer experiences, face-to-face personalization works like magic. The science behind the magic Personalized attention inspires loyalty, higher spending and revenues.

Positioning 116

Positioning Personalization Work Management Customer Satisfaction 116

Webbiquity

FEBRUARY 25, 2025

Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Personalized subject lines that address pain points or offer immediate value significantly increase the likelihood of an open.

Email Marketing 161

Email Marketing SMS CAN-SPAM Trigger Marketing 161

Marketing Interactions

JULY 15, 2024

B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. First off, personalization tells people what they already know, specific to themselves.

B2B Marketing 80

B2B Marketing Personalization Work Management Marketing Management 80

The Forward Observer

AUGUST 9, 2024

In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. About the Author Leslie Zane has been turning the marketing industry on its head for the past 30 years.

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

FEBRUARY 5, 2025

In fact, 43% of companies believe better customer service is the main benefit of marketing automation. Faster, personalized communication through automated workflows creates a seamless and engaging customer journey. As businesses increasingly embrace CRM automation tools, the advantages are clear.

Efficiency 170

Efficiency CRM Automation Marketing Automation Services 170

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. In practice, customer marketing should be just as tailored and segmented as lead nurturing.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Marketing AI 114

Marketing AI Lead Ranking Marketing Qualified Leads Marketing Automation Services 114

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

WordAgents

APRIL 15, 2025

When your content strategy tilts too heavily toward promotion, several predictable consequences follow, each more damaging than the last: The Engagement Cliff If your social media accounts become non-stop promotional channels, followers quickly develop what many marketers call “promotion fatigue.”

Social Media 195

Social Media Promotion Media Business 195

The Point

APRIL 21, 2025

Rethinking Gated Content Fulfillment: A More Buyer-Centric Model Here’s how B2B marketers can adjust their content and lead follow-up strategies to reflect the consumption gap: Dont send the individual directly to hosted content. Yes, creating a thank you page and fulfillment email for every gated asset is more work.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

SmartBrief - Marketing

JANUARY 29, 2025

You can trigger a pop-up to show up 15 seconds to over a minute after someone lands on a page. Scroll-based pop-up ads As the name implies, scroll-based pop-ups are triggered when a user scrolls down to a specific part of a webpage. Why it works: Behavior-based pop-ups work so well because they’re personalized for each person.

Ads 108

Ads Trigger Marketing Intent Mobile Marketing 108

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is the combination of marketing and technology.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 114

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 114

Martech

MARCH 7, 2025

Dig deeper: Tools and resources: Getting started with Google Analytics 4 GA4 vs. UA: Key differences in session tracking In the old days of Universal Analytics, a new session was triggered when a user first landed on the website and the GA tracking code was activated. User : A unique person who engages with your site. Bob checks out.

Cost Per Click 106

Cost Per Click Marketing Analytics Tools Advertising Mediums Trigger Marketing 106

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Single Grain

APRIL 26, 2025

Generic marketing messages no longer cut it. With 86% of B2B marketers agreeing that personalized content is key to success, the challenge lies in delivering tailored experiences at scale. Key Takeaways Data Integration Is Foundational: Unify your customer data sources to create comprehensive profiles that power personalization.

Marketing AI 52

Marketing AI B2B Marketing Automation Marketing & Strategy 52

Martech

MARCH 31, 2025

Think personalized purchase anniversaries, milestone surprises and celebrations or even augmented reality (AR) recreations of past experiences, like your first trip booked with a travel brand. Research shows it boosts dopamine, that feel-good brain chemical, making us more likely to trust and stick with brands that trigger it.

Branding 121

Branding Brand Identity B2B Loyalty 121

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Generic phrases like Submit or Click here lack personality and dont motivate users to act.

Urgency Marketing 122

Urgency Marketing Act-On Trigger Marketing Click Rate 122

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

Martech

MARCH 12, 2025

Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. ” Personalize the email to reflect the abandoned cart. Dig deeper: 7 tips for using marketing automations to drive leads 3. Highlight scarcity (e.g., “Only two left in stock!”)

Automation 108

Automation Urgency Marketing Marketing Automation Services Click Rate 108

Martech

NOVEMBER 14, 2024

Many organizations face fragmented data sources, creating a disjointed view of the customer journey and leading to missed engagement and personalization opportunities. 75% of consumers are more likely to purchase from businesses that offer personalized experiences, according to Accenture.

Analytics 130

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 130

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 315

Marketing Automation Services Budget Programs Automation Work Management 315

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Unless your message is highly personalized and highly relevant, the odds of it standing out in the crowded inbox are slim. Last year was no exception. billion sends. So what should you do this fall?

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Litmus

OCTOBER 16, 2024

Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty.

Segmentation 93

Segmentation Planning Work Management Lead Ranking 93

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 120

Deliverability Tactics Email Marketing Work Management 120

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Check out our list of the 17 best marketing automation tools.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Automation 102

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

Enterprise Management 130

Enterprise Management Marketing & Strategy Marketing Management Marketing Analytics Tools 130

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Account Based Marketing 136

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 136

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. The way that you present your brand to the public can determine the success of your marketing. Here are a few suggestions for ways to refresh your brand without the need to pull the trigger on a complete rebrand. This can be helpful at times. Check Your Message.

Branding 359

Branding Brand Identity Multi-Channel Ethics 359