Search Engine Journal

JUNE 25, 2025

The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal. Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.

PPC 107

PPC High Quality Lead Campaigns ROI 107

Search Engine Journal

JUNE 13, 2025

The post How To Save PPC Campaigns From Poor Conversions & Wasted Budget appeared first on Search Engine Journal. Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.

PPC 94

PPC Conversion Campaigns Lead Nurturing 94

Search Engine Journal

JULY 8, 2025

In this week's Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently. The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal. Want better ROI from Microsoft Advertising?

PPC 80

PPC Advertisements Advertising ROI 80

Ahrefs

MAY 15, 2025

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking to level up without blowing the budget. This stack is … Read more ›

PPC 103

PPC Budget Programs Tools Best Practices 103

Search Engine Journal

JUNE 12, 2025

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

PPC 62

PPC Trends Spending Campaigns 62

Marketing Insider Group

OCTOBER 29, 2024

Cost-Effectiveness of SEO SEO is a helpful tool for improving website visibility and an incredibly cost-effective strategy compared to paid advertising like Pay-Per-Click (PPC) campaigns. While PPC ads require ongoing payments to maintain visibility, SEO provides a more sustainable, long-term return on investment (ROI).

SEO 254

SEO Optimization Lead Scoring Lead Ranking 254

Roketto

JUNE 12, 2025

You launched your PPC campaigns with high hopes—targeted keywords, solid ad copy, and a generous budget. But weeks in, you're staring at dashboards filled with clicks and impressions. yet the sales just aren't there. Sound familiar? For many B2B business owners, paid search feels like a black hole of spend with little to show for it.

Paid Search Agency 83

Paid Search Agency PPC Advertising Agencies Ad Agencies 83

Envy

SEPTEMBER 4, 2024

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it.

PPC 127

PPC Optimization B2B Campaigns 127

Orange Owl Blog

MARCH 7, 2025

B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. A clear call-to-action in PPC ads can boost CTR by 2.8%.

PPC 52

PPC Enterprise Management B2B Marketing Advertisements 52

Ahrefs

MAY 7, 2025

When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said its smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those … Read more ›

PPC 113

PPC Keywords Ads Research 113

Envy

SEPTEMBER 23, 2024

There used to be a golden rule in running PPC campaigns, regardless of how they were managed: “Throw enough money in enough directions on PPC and watch the leads roll in!” What was, is no longer. And while this used to hold true, those days are gone.

PPC 71

PPC Companies Ad Agencies B2B 71

Search Engine Journal

JUNE 30, 2025

The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal. CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

PPC 69

PPC Video Marketing ROAS Content 69

Marketing Insider Group

NOVEMBER 2, 2020

SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. This article breaks down five I recommend testing or doubling down on ASAP to level up your PPC strategy, including: My favorite CDP. On the third-party side, old standout Semrush is our tool for both PPC and SEO campaigns. Processing.

PPC 103

PPC Budget Programs Tools Marketing Analytics Tools 103

Webbiquity

MARCH 31, 2025

PPC Advertising Have you noticed how certain companies often occupy the top spot in Googles results? Thats PPC advertising in action. PPC campaigns for B2B companies are optimized to attract quality traffic. Curious how it works? Lets take a look.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

ATAK Interactive

OCTOBER 30, 2024

Yet, despite the promise of a seamless "dollar in, dollar out" scenario, Google PPC campaigns often bring unexpected challenges. To shed light on these issues, our Senior Growth Strategist Christine Packner joins the conversation, discussing three common PPC hurdles our clients face, and how we tackle them.

PPC 78

PPC Google ROI Advertisements 78

Valasys

MARCH 20, 2025

SEO and PPC is the most powerful and useful digital marketing technique that is helpful for boosting your store visibility. In order to assist you in making the best decision, this post will compare the advantages, disadvantages, and optimal periods for each SEO and PPC strategy. SEO, on the other hand, takes time to become popular.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Martech

MAY 27, 2025

The post How to integrate CTV with other PPC channels for a full-funnel growth loop appeared first on MarTech. Make sure youre aligned on that and how to measure it before you make any big decisions on CTVs place in your marketing portfolio.

Top of Funnel 90

Top of Funnel PPC Paid Search Agency Advertising Channels 90

Single Grain

JULY 6, 2025

Enterprises automating PPC bidding with RPA solutions are achieving exactly these results, transforming their paid advertising from a resource-intensive burden into a precision-driven profit engine. This tactic utilizes AI to dynamically adjust PPC bids in real-time based on trends and similar data.

PPC 52

PPC Paid Search Agency Enterprise Management Cost 52

seo.co

MAY 18, 2025

Know When to Hire a Pro If youre not getting the results you wantor you simply dont have the time or expertise to manage PPC effectivelyit might be time to bring in a professional. An experienced PPC manager can quickly identify areas of waste and implement strategies to maximize ROI. for more info!

Adwords 59

Adwords PPC Work Management Marketing Management 59

SEMrush

JUNE 23, 2025

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Analysis 105

Analysis PPC Marketing & Strategy Social Media 105

Marketing Insider Group

OCTOBER 15, 2024

Strategies include pay-per-click (PPC) ads, which only charge when someone clicks on your ad, and display advertising, which increases brand awareness by placing your message in front of potential customers. As a beginner, grasping the fundamentals allows you to make the best decisions for your business.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Ahrefs

JULY 18, 2024

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies … Read more ›

PPC 143

PPC SEO Paid Search Agency Advertisements 143

Optinmonster

JULY 24, 2024

Starts at $129/month Similarweb Understanding high-profile competitor websites Starts at $125/month iSpionage PPC campaign research Free plan available Starts at $59/month 1. iSpionage iSpionage is a popular competitive analysis tool that focuses on PPC research and also provides SEO data. Free plan available Starts at $117.33/month

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Search Engine Journal

JULY 2, 2025

Faulty conversion tracking can tank PPC campaigns. Here's how to fix the seven most common Google Ads tracking issues hurting your performance. The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.

Conversion 84

Conversion Google Ads PPC 84

DAGMAR Marketing

JULY 26, 2024

The Start In 2011, Dagmar Marketing was created by Chris Gregory to be a data-driven SEO and PPC agency. Industry Recognition Over the years, Dagmar has seen a plethora of recognition as a small business and also as an SEO and PPC agency. SEO and PPC have historically been struggles for us, but we are finally on the right track.

PPC 52

PPC SEO Advertising Agencies Paid Search Agency 52

Webbiquity

DECEMBER 10, 2024

Combining a well-researched PPC campaign with a strong SEO strategy can achieve better results and higher ROI, says Derick Runion, Founder of Curiel & Runion. Fun fact: The average conversion rate of PPC is 2.35% 6.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Martech

SEPTEMBER 11, 2024

PPC expert Navah Hopkins of Optmyzr shared the email she received on LinkedIn : “This is a critical reminder that Meta is taking privacy very seriously and our ability to report and target based on seeing/clicking ads is no longer a guaranteed state,” Hopkins said. Reduced visibility in Events Manager.

Privacy 115

Privacy Advertising Agencies PPC Rules 115

Marketing Insider Group

JANUARY 26, 2021

Tactic: PPC campaign. Display Advertising & Pay-Per-Click (PPC). PPC, while more costly, is extremely customizable. For most of our clients, the marketing channel priorities that garner the most online success include: PPC campaigns. How much are you willing to spend on this tactic? Platform: Google AdWords.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Ahrefs

DECEMBER 17, 2024

In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns. PPC spying is when businesses use marketing intelligence tools, like … Read more ›

PPC 111

PPC Ads Search Marketing Campaigns 111

Marketing Insider Group

JANUARY 6, 2025

These are some of the most popular examples: Paid Advertising Paid advertising is still one of the strongest strategies for making your product visible, and it is more accessible than ever, thanks to pay per click ( PPC ) advertising.

Product 167

Product Cross-Selling Marketing & Strategy Price 167

Webbiquity

AUGUST 3, 2024

Comprehensive Solutions With SEO resellers, you get a well-rounded digital marketing solution that blends SEO with social media, PPC ads, and email campaigns. With this focus on data, businesses can make informed choices and reach their goals effectively.

SEO 177

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 177

Martech

NOVEMBER 22, 2024

Pragmatic outlook Harrison Jack Hepp, PPC strategist, questions Chrome’s ability to generate revenue independently: “My question is if Chrome can even continue to exist in the same way it does currently without being subsidized by the behemoth that is Google Search. Sounds like a gift to Firefox and Edge.” Dig deeper.

Marketing Proposals 115

Marketing Proposals Paid Search Agency Advertising Agencies PPC 115

Webbiquity

AUGUST 19, 2024

Develop Pay-per-Click (PPC) Ad Campaigns You can generate leads by setting up relevant paid advertisement campaigns for your content. You can then A/B test various subject lines or email formats to see which get better open rates. This allows you to improve your ROI over time as you keep on experimenting.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Roketto

JUNE 26, 2025

You've poured your heart—and a good chunk of your budget—into growing your business online. But despite running ads, tweaking your website, and posting on social media, the leads aren't coming in like they should. Every click costs you money, yet conversions stay flat. Sound familiar? In today's digital world, just having ads isn't enough.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Ads PPC 83

Marketing Insider Group

MARCH 20, 2023

Paid Search Paid search marketing or pay per click advertising (PPC) is exactly what it sounds like: rankings that you pay for. PPC marketing is the most common type of search ad, since advertisers only have to pay when someone clicks on their advertisement. PPC advertising requires maintenance and manipulation to see success.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Marketing Insider Group

FEBRUARY 2, 2021

Pay-Per-Click (PPC) Advertising. PPC advertising (a type of paid search) is when marketers pay for their ads to appear at the top of SERPs – above organic search results. Unlike organic traffic that finds you naturally, PPC advertising involves “buying” traffic. Search engines are common places to find PPC ads.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279