Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Contributed post.

PR 258

PR Paid Search Agency Marketing Analytics Tools SERP 258

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 89

PR Planning Advertising Agencies Work Management 89

Webbiquity

AUGUST 20, 2024

Believe it or not, this is where public relations (PR) firms and teams could make a huge difference for their companies. PR and influencer marketing have always been important elements of WPO strategy, but are possibly even more crucial as AI impacts how your prospective customers find information online.

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 261

Link Building PR Lead Scoring Lead Ranking 261

The Forward Observer

JULY 19, 2024

Listen to the Interview… Links… The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White (Amazon) Dan White (LinkedIn) Dan White (Website) The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White (Marketing Book Podcast interview) The Consumer Behaviour Book Tas Tasgal How Brands (..)

Advertisements 275

Advertisements Advertising Buyer Personas Click Rate 275

Oktopost

OCTOBER 7, 2024

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives.

PR 62

PR Linkedin Advertising Channels B2B Thought Leadership 62

Walker Sands

FEBRUARY 3, 2025

As search behavior evolves and the number of platforms on which people seek out answers, research and ideas is expanding, were seeing firsthand the real impact that exists at the intersection of what we typically think of as discrete marketing disciplines: search, content and PR. We look forward to sharing more soon.

Domain 64

Domain PR B2B Public Relations 64

Navigate the Channel

NOVEMBER 5, 2024

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57

PR Paid Search Agency B2B Thought Leadership Content 57

Brightedge

JULY 1, 2025

Search is evolving faster than ever—and that’s opening up a big new opportunity for PR teams. That’s where PR comes in. This shift doesn’t mean PR has to become something completely different. This changes the role of PR in a good way. None of that should sound intimidating to PR experts.

PR 52

PR Domain Outreach Comparison 52

Marketing Insider Group

MAY 13, 2025

Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. Dont try to game the system.

Organization 247

Organization Lead Scoring Lead Ranking Link Building 247

Sword and the Script | B2B

JULY 8, 2025

What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter , I tend to cover many marketing surveys and PR statistics. 82% of PR pros use generative AI for tasks like brainstorming. Wireless PR.

PR 53

PR Statistics B2B Marketing Marketing Budget 53

Brandpoint

SEPTEMBER 13, 2024

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. Within a larger PR campaign, paid media is a great way to increase awareness and ultimately encourage sales. Paid media is easy.

PR 62

PR Distribution Advertorials Mobile Advertising 62

Webbiquity

MAY 27, 2025

These days, it is also a good way to measure your PR and brand building efforts. Brand mentions Monitoring brand mentions is a great way to become part of relevant conversations and turn unhappy customers into brand advocates. Buzzsumo is a great tool to set up brand monitoring.

Branding 189

Branding Brand Identity Eye-Tracking Long Tail Marketing 189

Walker Sands

APRIL 8, 2025

For B2B PR professionals, these shifting dynamics could have significant implications, influencing brand visibility in AI-generated search results. The Impact on B2B PR and Media Strategies As search behaviors migrate toward Generative AI platforms, PR strategies must evolve accordingly.

PR 52

PR Marketing AI Lead Ranking Paid Search Agency 52

Drew Neisser

NOVEMBER 29, 2024

In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. What does it take to create B2B research that journalists can’t resist?

PR 52

PR Research B2B Stats 52

Vision Edge Marketing

JANUARY 14, 2025

Heres how to decide when to use someone in your network over other marketing and sales tactics: Brand Awareness Campaigns vs. Communities of Influence Strategy : If the goal is to build massive brand awareness across a broad market, tactics like digital advertising, PR campaigns, and content marketing may be more appropriate.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Webbiquity

NOVEMBER 19, 2024

For any B2B marketer or PR professional involved with influencer marketing initiatives or programs, this is well worth the read. Again, you can download the 2025 B2B Influencer Marketing Research Report here. The post Top Trends in B2B Influencer Marketing Today appeared first on B2B Marketing Blog | Webbiquity.

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

NOVEMBER 8, 2021

Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response.

Paid Search Agency 125

Paid Search Agency Advertising Agencies PR CMO 125

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

Viral Marketing 134

Viral Marketing Research Content Trigger Marketing 134

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. By integrating influencer marketing into its platform, which already includes tools for PR and media, it’s putting influencer tactics at the fingertips of its users.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Acquisitions Ad Agencies 115

Martech

SEPTEMBER 19, 2024

For example, my company works with law firms that require PR tied to their working cases and new legislation. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Misunderstandings also have grave implications for other industries.

Marketing AI 135

Marketing AI B2B B2B Thought Leadership PR 135

Sword and the Script | B2B

JANUARY 7, 2025

I tend to like the fundamentals: Metrics from web analytics (traffic, source, landing page and ToP); Backlinks (undervalued and misunderstood in PR); Registration, downloads and demos; Email subscribers ; and Leads, marketing qualified leads ( MQL ) and marketing source pipeline. If you enjoyed this post, you might also like: PR measurement.

Cost per Acquisition 112

Cost per Acquisition Lead Ranking ROAS Marketing Qualified Leads 112

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Social Media Media Ad Building 40

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach. Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime.

Conference 116

Conference Paid Search Agency PR Marketing Proposals 116

Webbiquity

APRIL 8, 2025

As noted here previously in How AI Results are Impacting Organic Search Traffic and What You Can Do About It , optimizing for AI requires a combination of traditional SEO and PR practices, stepped up content marketing, branding, and content distributionin other words, web presence optimization (WPO).

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Walker Sands

AUGUST 6, 2024

Incorporating data & proof points In a previous two-part blog series , we discussed the importance of incorporating data into your HR tech PR campaigns to add credibility and secure more media placements. Prioritizing data-driven PR campaigns can be what sets your brand apart.

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Martech

MAY 19, 2025

Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval. From uncertainty to opportunity Businesses must rethink their marketing and PR strategies to emerge stronger from this economic storm.

Planning 113

Planning Advertising Agencies Work Management PR 113

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Optimization Marketing AI Microsite 363

Oktopost

JUNE 10, 2025

Pride Month has long been part of the corporate content calendar. For years, many B2B brands marked the occasion by updating logos with rainbow gradients or publishing polished social media posts expressing support. However, audiences are becoming increasingly discerning, particularly among younger professionals.

PR 62

PR Generation Content Lead Ranking 62

Sword and the Script | B2B

JULY 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). >>> Need an extra pair of hands?

Statistics 118

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 118

Webbiquity

APRIL 12, 2022

The first step in managing a PR crisis is to pause all scheduled postings. A PR crisis management firm can help you create one if you need external support. Your team should know what to do when a social media crisis arises. The second step is to implement your social crisis communications plan.

Social Media 296

Social Media Marketing Management Media Guidelines 296

Marketing Insider Group

MAY 16, 2023

Get Your Name Out There Lastly, you need all eyes on PR and content promotion. When it comes to PR, whether you’ve hired a professional or you’ve assumed the position yourself, great PR invites media opportunities, bylines, and more places to publish your content. Reach out to us asn aks about how!

SEO 306

SEO Lead Ranking Content PR 306

Convince & Convert

OCTOBER 9, 2024

Earned media placements and PR are going to become even more critical as audiences move away from traditional search. From zero-click searches that start with AI tools like ChatGPT and Perplexity, and visual content searching on TikTok and YouTube, marketers can no longer rely solely on organic and paid search alone to drive traffic.

Paid Search Agency 168

Paid Search Agency Work Management Planning Marketing Management 168

Webbiquity

JUNE 24, 2025

content marketing); and PR. If you don’t have time to read his entire 4,300+ word article, in a nut shell the key components of AI optimization are: Traditional SEO; Branding; Content creation, distribution, and amplification (i.e.,

Marketing AI 161

Marketing AI Optimization Generation SIC 161