Research Related Topics 
Martech
NOVEMBER 6, 2024
According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. Ten years later, I set out to retest and expand our research (with Fractl co-founder Kristin Tynski), leveraging AI to further our understanding of the science behind viral content. Processing.
Martech
AUGUST 12, 2024
Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously. It all seems very schizophrenic.
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Martech
MARCH 26, 2025
They are using the events-first approach and having the webinar launch survey-based research. ” this research underscores where the profession stands and how practitioners can evolve. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it.
Marketing Insider Group
JULY 15, 2024
It integrates various disciplines, including user research, content strategy, and visual design, to ensure that every piece of content serves a clear purpose and meets user needs. Key Elements of Content Design User Research: Understanding who the audience is, what they need, and how they interact with content.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.
Martech
MAY 5, 2025
A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). Download the full report to see how AI and synthetic data are reshaping market research and what it means for your next campaign.
Marketing Insider Group
JANUARY 6, 2025
Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Well-researched, informative posts help bridge the gap between general interest and active intent. Research into customer pain points and interests helps guide your topics, ensuring relevance.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
Advertiser: ZoomInfo
Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
Advertiser: ZoomInfo
Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive
Advertiser: ZoomInfo
In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.
Advertiser: ZoomInfo
Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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