Marketing Insider Group
MARCH 3, 2025
A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Each funnel stage requires content with a specific focus and purpose. Hard sales tactics push people away. A successful funnel requires ongoing attention.
Marketing Insider Group
JUNE 17, 2025
Marketing management trends don’t move slowly. CRMs are doing more than managing contacts. They’re connecting marketing, sales, and support into one smart system. Predictive analytics that help sales teams act before leads even raise a hand. You’ve probably noticed how fast things shift in marketing. So, what’s next?
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Marketing Insider Group
APRIL 15, 2025
Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage. Ignoring certain stages of the funnel means losing potential customers before they ever even have a chance to convert. Heres how it works: 1.
Vision Edge Marketing
JANUARY 14, 2025
B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Cold Outreach vs. Communities of Influence Strategy : Cold emails or calls can be effective in some cases, especially for high-volume, low-value sales.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. These innovations are ultimately connecting sales and marketing teams in smarter ways, turning alignment into real revenue and impact beyond the first click.
Martech
APRIL 23, 2025
If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ” Where to use it: Headlines, email subject lines, social copy, webinar titles. This tactic not only adds context, it creates immediate empathy.
Contently
OCTOBER 23, 2024
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. What is mid-funnel content?
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. Save your seat today!
Speaker: John Barrows, CEO, JBarrows Sales Training
Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales. As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Come away with actionable insights for your entire sales cycle.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. 35% of engaged leads book initial sales calls. 71% of connections engage by replying to messages.
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