Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Work Management Product 305

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

SME 186

SME Work Management Tips Content 186

Orange Owl Blog

MAY 8, 2025

Open tackled these hurdles by strategically partnering with banks such as ICICI Bank , Axis Bank , and Yes Bank , offering them a tech-driven layer that simplified SME engagement. Moreover, Open maintained a feedback-driven development process constantly iterating the platform based on real-world use cases from SMEs.

Enterprise Management 52

Enterprise Management SME Work Management Paid Content 52

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Martech

MARCH 18, 2025

Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. Only the “best of the best” in sales teams will remain, essentially working as “super SME” closers. Which GTM sub-disciplines will disappear by 2028?

Marketing Analytics Tools 115

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 115

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

Content Standard

NOVEMBER 4, 2021

it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). You can feature SMEs in your content directly with quotes or interviews, transforming their years of experience into actionable advice for your audience. Accurate (i.e., Credible (i.e.,

Ad Building 144

Ad Building Branding Brand Identity Content Marketing 144

Content Standard

MAY 5, 2021

If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. “Why am I writing this? “What’s new here? .

SME 109

SME Case Studies Paid Search Agency Intent 109

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Moz

JANUARY 26, 2021

With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. Methodology. Perficient also performed manual checks to validate results.

Studies 66

Studies Domain PageRank SME 66

Hinge Marketing

NOVEMBER 3, 2021

The simple fact that a SME from your firm has been selected to speak at a virtual industry conference or in-person training helps position them (and your firm) as a thought leader or Visible Expert. Many event organizers today are interested in presentations based on case studies highlighting proven solutions to widely shared problems.

Consulting 160

Consulting Work Management Marketing Management Webinar Metrics 160

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 98

Paper Promotion SME Content 98

ClearVoice

SEPTEMBER 17, 2020

90 percent of employees, HR professionals, and CEOs said empathy is important in Businesssolver’s 2020 State of Workplace Empathy study. Also revealed in the 2020 Workplace Empathy study: 76 percent feel empathy results in increased productivity. Say to your SME: “You recently mentioned that we’re missing content around this topic.

Process 110

Process Marketing Budget Creation SME Content 110

Biznology

MARCH 31, 2017

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do that more often.

SME 80

SME Ad Building Copywriting Content 80

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. For example, case study interview questions will often look like this: What was the problem that led you to look for a new solution? Practice Makes Perfect.

SME 90

SME Tips Copywriting Case Studies 90

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Animalz blog

NOVEMBER 28, 2023

Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. ChatGPT understands that request better than Perplexity.

Marketing AI 107

Marketing AI Research Tactics SME 107

Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 162

Business Lead Ranking Enterprise Management Work Management 162

WriteSpark

FEBRUARY 12, 2013

If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The 600-pound gorillas are likely to be more. easily recognized to a wider audience of freelancers and provide the appropriate. context, tone, and connotation for your project. Who are you. looking for?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The 600-pound gorillas are likely to be more. easily recognized to a wider audience of freelancers and provide the appropriate. context, tone, and connotation for your project. Who are you. looking for?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

SmartBug Media

SEPTEMBER 23, 2020

It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Share massive social proof/case studies when possible. You don’t want people to assume that because it is a company, that the videos will essentially be commercials.

Lead Generation 105

Lead Generation Generation Leads Lead 105

BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! This means starting with a big piece of content – maybe a white paper or guide.

SME 66

SME Content Trade Show Case Studies 66

Content Standard

OCTOBER 8, 2020

According to Edelman’s brand trust study , a majority of customers say they trust the credibility of industry experts and peers far above those of brand CEOs, celebrities, and influencers. This calls for a shift in thinking: We can’t just hire content creators anymore; we need TRUST creators. But who do our customers trust?

Peer-to-peer 98

Peer-to-peer SME Content Lock-In 98

Content4Demand

NOVEMBER 6, 2018

If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Tip #9: Include Statistics, Quotations and Case Studies. Once you have their attention, bring your idea to life with case studies. Conduct SME interviews and additional research. Write posts.

Tips 71

Tips Marketing AI SME Case Studies 71

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Case studies are another extremely popular type of content on nDash.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. But most important, peruse the B2BMX agenda to find the sessions tailored to the topics you’re most keen on. We hope this helps you make the best use of your B2BMX time. to 3:50 p.m.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Lusha

APRIL 19, 2023

What is the difference between “SMB” and “SME”? SME” stands for “small and medium-sized enterprises”. Certain countries and entities, such as the European Union, World Trade Organization, and World Bank, use SME instead of SMB, just to make life interesting.

SMB 52

SMB SME Ideal Customer Profiles Enterprise Management 52

ClearVoice

OCTOBER 11, 2021

Related internal resources (similar blogs, videos, case studies to reference and respin). Subject matter expertise (provide bullet points or an interview transcript from an SME). Inspirational external resources (i.e. competitors to one-up, top-ranking articles, answers to “people also ask” questions). Real-world quotes (i.e

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. “Losing Sight of the Audience” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DAGMAR Marketing

APRIL 24, 2024

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Exo B2B

DECEMBER 9, 2024

Let’s take a concrete example: a Quebec SME specializing in sustainable development is looking to optimize its supply chain. Take an IT manager in an SME who downloads a data sheet from your site or interacts with a LinkedIn post. They start by reading a blog article, then download a guide from your site.

Intent Signal 52

Intent Signal Intent SME B2B Marketing 52