Webbiquity

OCTOBER 17, 2023

Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. The post Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports appeared first on B2B Marketing Blog | Webbiquity. Thoughts on these studies? Leave a comment below or reach out on X/Twitter.

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Marketing Insider Group

OCTOBER 21, 2024

An even easier method to update your content right away, as noted in a CMSWire article , is to just change the date and stats in year-based trend-related pieces (e.g., “The You might decide to keyword optimize an article or page that was once a high performer but has now lost its luster. Or you could add length to shorter content.

Marketing & Strategy 306

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 306

Webbiquity

SEPTEMBER 12, 2023

The post Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports appeared first on B2B Marketing Blog | Webbiquity. Events are once again playing a leading role in marketing plans, but understanding the shifting objectives and expectations of participants will be vital to success.

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Webbiquity

AUGUST 20, 2024

A few more stats worth noting: AI summaries currently appear in about 15% of all searches, per Search Engine Land. .” The impact will likely be closer to the low end of that range for most B2B websites, depending on a variety of factors from brand strength to content type and format. ” That 15% figure is volatile.

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

Only B2B

JANUARY 15, 2025

Top Account-Based Marketing Stats you need to know in 2025. The post Top Account-Based Marketing Stats you need to know in 2025 appeared first on Only-B2B. Focus your efforts laser-sharp. Target the right prospects. Attract, nurture, and convert accounts that truly matter. This is where Account-Based Marketing (ABM) steps in.

Account Based Marketing 71

Account Based Marketing Stats Allocation Work Management 71

Marketing Insider Group

AUGUST 12, 2024

Image Source The plugin provides real-time stats and reports, giving you up-to-the-minute information on how your website is performing. This feature lets you view all your critical analytics data within your WordPress dashboard without navigating Google Analytics separately.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Marketing Insider Group

MAY 13, 2025

Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. Dont try to game the system. Build real connections, provide real value, and the links will follow.

Organization 247

Organization Lead Ranking Lead Scoring Link Building 247

Hubspot

SEPTEMBER 12, 2024

B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. Adapting Your Approach With these fresh B2B buyer stats in hand, you can easily adapt and update your approach. Who Are Your B2B Buyers? Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all.

Stats 81

Stats Hubspot Work Management Marketing Management 81

Webbiquity

JUNE 24, 2025

Regularly refresh top-performing content with current data or stats. Examples: Publish original research, stats, or case studies. Publish High-Quality, Evergreen Content Consistently AI tools often pull from recent, informative, and well-maintained pages. Tips: Keep URLs and pages updated (even if just the publish date and intro).

Marketing AI 161

Marketing AI Optimization Generation SIC 161

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Video Marketing Stats About Your Audience 10.

Statistics 341

Statistics Video Marketing High Quality Lead Stats 341

Convert

JULY 8, 2025

Here are 25 stats and insights you won’t find anywhere else. Wrapping Up These 25 CRO agency stats make up the snapshot of a market in motion. We ran 40 hour-long interviews and collected 200+ survey responses from CRO agency leaders. 237 Agencies. Standing Out Is Getting Harder. We counted 237 experimentation agencies globally.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Stats Ad Agencies 52

Marketing Insider Group

MAY 27, 2025

Pick parts where you or your guest make a strong point, ask a big question, or throw in a surprising stat. Heres how to use short clips as blog bait: Clip 30- to 90-second segments from your podcast or webinar. Add captions and a headline. Make it clear what the viewer will learn or laugh at in the first three seconds.

Webinar Metrics 219

Webinar Metrics Content Communities Work Management 219

Martech

NOVEMBER 27, 2024

The stats support two other behaviors related to experience: mobile-first strategies and a growing use of AI agents. Updated holiday stats from Adobe Analytics can be found here. And, not only have they started earlier than previous years, but many are comparison shopping and looking to take advantage of the best deals. Top categories.

eCommerce 125

eCommerce Forecasting Mobile Marketing Stats 125

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 316

SMS Advertising Benchmark Email Marketing eCommerce 316

SEMrush

JULY 9, 2025

And the stats speak for themselves. StatCounter Global Stats, 2024 ) 13. Google, 2023 ) So Much for the Numbers—Time for Action Here’s what’s clear from these recent Google search stats: Google is still the most popular way to search. Top-Ranking Organic Search Results See a 22.4%

Statistics 125

Statistics Google AIO Paid Search Agency 125

SocialPilot

JANUARY 19, 2025

Let’s explore some key online review stats that highlight the power of positive feedback: A study showed that about 69% of consumers will feel good about a business if its user reviews describe a positive experience. Here are some important Google review stats: Google Reviews is a top business review platform.

Stats 49

Stats Enterprise Management Trends Lead Ranking 49

Webbiquity

AUGUST 8, 2024

Devise Compelling Headlines Remember that stat about the fleeting attention spans of your target audience? Image credit: Andar 5. There’s another way to hack it: use your copywriting chops to come up with compelling headlines and taglines that will elevate your stories.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Webbiquity

MARCH 11, 2025

Mitt Ray Then: Mitt shared an “infographic featuring 15 Twitter stats to help you ‘get better results on Twitter(including) statistics that can be used to get more retweets, clicks on the links you share and followers.’ Now: Still active on X.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

WordAgents

JUNE 19, 2025

Review older posts quarterly Update stats, links, and references Improve structure and clarity without rewriting everything Refreshing content costs less than creating new posts—and often delivers better results. Keep Content Evergreen When Possible Write content that stays relevant.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

Contently

OCTOBER 31, 2024

It’s a natural response that turns ordinary activities (like reading a blog post or checking the stats on our fitness tracker) into highly engaging experiences we can’t get enough of — just what content marketers need to boost engagement and drive deeper connections with their audience. What is gamification in marketing?

Lead Ranking 145

Lead Ranking Lead Scoring Paid Search Agency Content 145

Martech

DECEMBER 9, 2024

Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% There are signs that some of the big agency groups have got that message.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ads Google 120

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. Owned Media Stats and ROI. Earned Media Stats and ROI. Fast lead generation and traffic to owned media. You set the strategy. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. So, does paid media work? It certainly can with the right strategy.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Marketing Insider Group

FEBRUARY 17, 2021

Goggle admits it right away (although I’m not sure who’s behind this embedded instant stat): Search Engine Journal tells us each brand should expect “fraudulent” clicks to consume 20% of all paid ad clicks—in other words, bots. Even small businesses who reported a decline of 90% in ad spend saw little to no change in sales revenue.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Martech

OCTOBER 23, 2024

Dig deeper: AI and marketing: What the stats show Creative tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns.

Google 117

Google Video Marketing Stats High Quality Lead 117

Webbiquity

JANUARY 7, 2025

Four posts that barely missed making the list but are worth noting are 10 B2B Marketing Lessons from Walt Disney World and Universal Studios , a perennial classic from April 2014; Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports , a still-popular research roundup from September 2023; The Top Sources and Trends in B2B (..)

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Marketing Insider Group

JUNE 16, 2025

Check for: Broken links Outdated stats Opportunities to add new internal links Better keywords based on updated search data You don’t need to rewrite everything. Blog posts that rank today might lose steam in a few months if you let them go stale. Once you start building your blog library, revisit old posts once every six to 12 months.

SEO 185

SEO Content Keywords Blogger 185

Marketing Insider Group

DECEMBER 4, 2024

Quotes or stats: Highlight impactful quotes or statistics. Social media posts based on your blog content can encourage followers to read the full article on your site. Examples of Social Media Series Key points: Share insights or takeaways from each section of the article.

Content 184

Content Lead Ranking Lead Scoring Statistics 184

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Why does organic SEO matter so much? Image: Brightedge Research. See video below for an SEO checklist).

Growth Marketing 361

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 361

Martech

AUGUST 26, 2024

See my earlier article for useful stats and resources on this subject. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Be sure to check any and all stats associated with any content you may use from these tools. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape.

Marketing AI 328

Marketing AI Curation Content SERP 328

Sprout Social

MARCH 27, 2025

In this article, well dive into some important statistics covering growth stats, return on influencer investments and consumer trust. Here are some stats around favourite platforms and demographics. As the stats show, eighty-nine percent of marketers report a robust ROI from TikTok marketing, reinforcing the networks growing impact.

Statistics 92

Statistics Advertising Agencies Stats Marketing & Strategy 92

Martech

MARCH 26, 2025

” But Camela stresses that a webinar about the findings can’t just rattle off stats. Write weekly blogs with survey stats and charts. .” For her, the webinar is a way to provide the RevOps community with “statistics about data quality’s impact on businesses.” Share findings with industry media.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Act-On

SEPTEMBER 24, 2024

Take this stat for instance: only 14.1% Why Most Marketers are Unhappy with Their Marketing Automation Every year, the independent technology consulting firm Research in Action conducts an extensive survey of over ten-thousand business leaders to take the pulse on the various tools in their tech stack, including marketing automation.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. See my 199 digital marketing stats as an example.). A decade ago, brands were still in traditional outbound models, using advertising to win over customers. Image: CMI.

Lead Ranking 354

Lead Ranking Lead Scoring Content Marketing CMS Development 354

SocialPilot

APRIL 8, 2025

If you are keeping an eye on platform adoption or exploring where audiences are spending time next, these stats offer a clear snapshot of Blueskys upward momentum. If you are curious whether people are actually sticking around and engaging meaningfully, these stats offer a clear and interesting look at the momentum behind the scenes.

Statistics 91

Statistics Wikipedia Eye-Tracking Stats 91

Tomorrow People

JUNE 9, 2025

Yet many product and marketing leaders still rely too heavily on features, stats, and logic, missing the emotional depth that stories bring. In the crowded, complex world of B2B marketing, storytelling is your superpower. In B2C, storytelling is a well-worn path. In B2B, it’s your differentiator.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Marketing Insider Group

MAY 16, 2021

Just to share a few stats to prove Employee Advocacy works: —Your employees are connected to?10x The other thing you’ll see right away is better audience engagement. Because users trust the personal voice, they’ll be more likely to comment, share, and engage in conversation. 10x more people than your brand. socialreport.com). —33%

Tips 362

Tips Budget Programs Content Social Networks 362