Sprout Social

MARCH 14, 2025

Unlike a traditional QVC-style television broadcast, live social shopping allows brands and creators to engage directly with their audience. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later).

Branding 123

Branding Brand Identity Social Media Youtube 123

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 336

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 336

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Choozle

DECEMBER 9, 2024

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. Connected TV (CTV) : Designed for internet-connected televisions, CTV ads reach cord-cutters via devices such as Roku, Apple TV, Chromecast, Amazon Fire TV, and Smart TVs.

Advertisements 98

Advertisements Advertising Mobile Advertising Funnel Advertising 98

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 112

Youtube Stats Paid Content Marketing Strategy 112

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 276

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 276

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 58% of consumers follow brands on social media.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. Comedy Sketches.

Youtube 101

Youtube Advertising Channels Word of Mouth Storytelling 101

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 143

Google Paid Search Agency Television marketing Ads 143

Marketing Insider Group

OCTOBER 30, 2023

Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. On YouTube, the brand shares tips, tricks, and tutorials to help newbies and GoPro enthusiasts use products to their full potential. Dove You’ve likely seen some of Dove’s empowering ads online or on television over the years.

Social Media 332

Social Media Examples Media Branding 332

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin! likes and 3.8K

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 105

Youtube Ad Building Loyalty Communities 105

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 165

iProspect Advertising Agencies Branding Brand Identity 165

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Search Engine Journal

NOVEMBER 7, 2022

YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.

Youtube 76

Youtube Television marketing Optimization Social Media 76

Tomorrow People

NOVEMBER 7, 2017

As far back as 2014 it was calculated that every single minute: 72 hours of video are uploaded to YouTube. The revolution will be televised — but on a small screen. 277,000 tweets are published. 216,000 photos are shared on Instagram. Three years on, the global internet population has grown by over 1 billion! Today : There are 3.8

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

illumin

SEPTEMBER 19, 2024

Programmatic advertising can be found everywhere: from the websites you visit to the ads on YouTube – and even new formats like interstitial podcast ads or short clips on your connected television. This is where programmatic advertising shines when leveraged well.

Marketing AI 59

Marketing AI Advertisements Advertising Work Management 59

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. Failing to test.

Creativity 157

Creativity Video Marketing Branding Brand Identity 157

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. You’re confident this great video will get people talking.

Viral Marketing 166

Viral Marketing Video Marketing Marketing & Strategy Youtube 166

Digilant

SEPTEMBER 13, 2024

*Callout: Download Advanced TV eBook The Essential Advanced TV Glossary Below we’ve provided an overview of the most important categories and terms to help you navigate the ever-changing world of television advertising. Amazon Prime Video) PVOD (Premium Video-On-Demand): A paid model for early access to premium content (e.g.,

Advertisements 52

Advertisements Advertising Cable Broadcasting 52

Contently

APRIL 24, 2017

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. hours on paid-subscription platforms like Netflix.

Video Marketing 153

Video Marketing Cable Television marketing Youtube 153

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 151

Video Marketing Storytelling Best Practices Youtube 151

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 158

Television marketing Broadcasting Cable SMS 158

Convince & Convert

JUNE 23, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). Because that’s all you have to you start with, right?

Content 160

Content Television marketing Social Media Youtube 160

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Marketing Management 164

Convince & Convert

FEBRUARY 26, 2015

Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. On YouTube, the video generated 62,000+ views and counting. What were your favorite company activations during the Oscars?

Social Media 141

Social Media Branding Brand Identity Media 141

Contently

JULY 14, 2016

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Branding 134

Convince & Convert

FEBRUARY 5, 2015

However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. Social Media Case Studies brand strategy crowdfunding innovation marketing super bowl commercials television advertising'

Paid Search Agency 127

Paid Search Agency Ads Brand Identity Branding 127

Biznology

MAY 1, 2018

For example, just like radio and television is always pausing for the news and for station identification, every social media channel should intersperse your own news and your own business identification (with links and hashtags)—and all of those things can very well be automated.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Magisto

AUGUST 15, 2019

If you are posting videos on Youtube on the regular (and even if you aren’t), it’s always a good idea to make sure that you are doing everything you can to drive the most views and the highest engagement on your content. Some metrics about Youtube. Contrary to popular belief, Youtube users aren’t all single dudes.

Youtube 72

Youtube Video Marketing Best Practices Social Media 72